The Theory of APIS (Applied Photographic Inspiration).

Having spent thousands of hours behind the lens, and hundreds of hours teaching photography, Johnathan Andrews is now releasing the Theory of Applied Photographic Inspiration (APIS). The theory is a formula for reasoning which could be applied to creative photographic challenges that require planning and inspiration to successfully execute. The theory provides a simple hybrid mathematical calculation which can be used in the application process of the theory.  Although in the beta phase, Johnathan believes that in sharing the principles of the APIS theory, photographers will perceive the pre-production creative photographic process in a different light, and will contribute to an alternative way of understanding (and even stimulating) photographic inspiration. 

The Theory of Applied Photographic Inspiration is essential for any photographer (and creative person) to explore.

Book now to attend the workshop presented by Johnathan Andrews in which he explains the APIS theory. During the workshop the theory is applied to his photographic portfolio that was recommended to the Royal Photographic Society of Great Britain for the Associateship Distinction. The portfolio was recently published in the #tocapturetheessence book series.

Discover how the theory can be applied to a photographic assignment during a group break-away session which forms part of the workshop.

Bring your digital SLR camera, lenses, notebook and pen.